The Four C’s
 

EVERYTHING YOU NEED TO KNOW ABOUT DIAMONDS.

To establish a diamond’s quality, you must understand the Four C’s — Cut, Color, Clarity and Carat.
The overall combination of these is what determines the value and beauty of a diamond.

SHAPES & STYLES

From the classic round to the modern cushion cut, diamonds come in many distinct shapes.
Each one presents unique characteristics to reflect the wearer’s unique personality.

COLOR

THE LESS COLOR IN A DIAMOND, THE MORE VALUABLE IT BECOMES.

Diamonds are graded by color, starting at the colorless grade D and moving through the alphabet to the light yellow Z. While most diamonds appear white to the untrained eye, a majority display a hint of yellow or brown color.

   
COLOR D E F G H I J K L M N O P Q R S T U V W X Y Z
SCALE Colorless Near Colorless Faint Yellow Very Light Yellow Light Yellow

CLARITY

CLARITY IS A MEASURE OF A DIAMOND’S NATURAL FLAWS AND IMPURITIES.

The size, nature, location and amount of inclusions determine a diamond’s clarity grade and affect its cost.

         
FLAWLESS
INTERNALLY FLAWLESS
VVS1      VVS2 VS1    VS2 SI1    SI2  I1     I2     I3
  Very Very Slightly
Included
Very Slightly
Included
Slightly
Included
Included

CARAT

CARAT WEIGHT IS THE SIMPLEST FACTOR TO DETERMINE.

A diamond’s weight, not size, is measured in carats. One carat is divided into 100 points, so a diamond of 75 points
weighs .75 carats.

CUT

THE CUT OF A DIAMOND DETERMINES ITS RADIANCE..

While nature decides a diamond’s color, clarity and carat weight, a master craftsman releases its fire, sparkle and beauty.
Since a large percentage of a diamond’s value is determined by its cut, this is a very important feature to understand.

The 5th C – Certification

FOREVERMARK DIAMOND REPORTS

At the Forevermark Diamond Institute, experts draw on proprietary, state-of-the-art technologies and years of experience to examine
each diamond, going beyond the technical Four C’s criteria to hand-select only the most beautiful to become Forevermark.

A diamond will go through, at minimum, a 17-step process being rigorously examined by diamond experts for any flaws or
imperfections that will impact its beauty. The diamonds are also scanned by proprietary machines to check for their authenticity, carat
weight and symmetry, and then hand examined for color categorization and inclusions, or flaws visible to the naked eye.

A Forevermark diamond must be completely natural, and must have close to a perfectly polished table, where the inscription is
placed. Of all the diamonds in the world, less than 1% qualify to become Forevermark diamonds. The end result is that Forevermark
diamonds are the world’s most carefully selected diamonds.

GIA – THE GEMOLOGICAL INSTITUTE OF AMERICA

Established in 1931 and recognized as one of the world’s foremost authorities in diamond grading, GIA developed the Four C’s and
the International Diamond Grading System, the standard used around the globe.

GIA screens every gemstone to identify synthetics, simulants and known treatments. Expert gemologists examine each diamond under
controlled lighting and viewing conditions in order to provide the most rigorous assessments of a diamond’s Four C’s.

EGL USA

Opened in 1977 in New York City’s diamond district, EGL USA has established a reputation for fast turnaround times and fair
grading standards. It is not uncommon to see a difference of 1-2 color grades and 1-2 clarity grades when comparing to GIA
standards. Diamonds with particular grades certified by EGL USA are generally priced lower than diamonds with the same
grades that are certified by GIA.

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